Pillar 3 of 8

The right lead, to the right rep, automatically

Every visitor is scored, qualified, and routed without manual triage.

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Problem → solution

Why this pillar matters.

01The Problem

The gap this closes

Unqualified leads flood the pipeline, manual triage is slow, and reps get assigned leads with zero context.
02The Solution

How Thosjod solves it

Conversations extract structured data in real time, score it against your ICP, and route it by rule - with the full transcript and enrichment data attached in the CRM.

All 7 features in this pillar.

Structured data capture & lead qualification

How it works
Conversation extracts key fields (budget, timeline, use case) into a structured record scored against your ICP

Why it matters
Unqualified leads flood the sales pipeline
Rule-based lead routing

How it works
If/then routing engine assigns each qualified lead to the right rep/team based on configured rules

Why it matters
Slow manual triage; leads sent to the wrong rep
Meeting booking with CTAs & calendar links

How it works
Agent checks rep calendar availability via API and lets the visitor book a slot directly inside the chat

Why it matters
Missed booking opportunities, scheduling friction
CRM context attached to routed leads

How it works
Every routed lead auto-populates with the full conversation transcript and enrichment data in the CRM record

Why it matters
Reps lack context on inbound leads before first contact
Ideal Customer Profile (ICP) setting

How it works
Admin defines firmographic/behavioral criteria that the qualification engine scores every visitor against

Why it matters
Sales time wasted chasing bad-fit prospects
Dynamic flow control

How it works
Conversation logic branches in real time based on each visitor response, rather than one fixed script

Why it matters
Rigid, scripted conversations don't adapt to visitor responses
Real-time data capture

How it works
Every field captured mid-conversation is written to the backend instantly, not batched

Why it matters
Delayed or lost lead data between visit and follow-up

Who this is built for.

Most relevant to:

FAQ

Questions, answered.

Still curious? Talk to our team.

How is the ICP score calculated?

Admins define firmographic and behavioral criteria; the qualification engine scores every visitor against those criteria as the conversation happens - see Integration & Administration for configuration.

Does this replace our CRM's lead scoring?

It feeds your CRM with a pre-qualified score and full context rather than replacing your CRM's own logic - see CRM Integrations.