Resources
Glossary
Plain-language definitions of the terms behind AI visibility and AI-driven lead generation.
AI visibility, GEO and AEO.
- 01
AI visibility
How often, and how favourably, a brand is mentioned when people ask AI assistants such as ChatGPT, Gemini, Claude or Perplexity a question. It is the AI-era counterpart of search rankings.
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GEO (Generative Engine Optimization)
The practice of making content easy for generative AI engines to find, understand and cite in their answers.
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AEO (Answer Engine Optimization)
Optimizing content so answer engines and assistants can quote it directly as the answer to a question. In practice the term overlaps heavily with GEO.
- 04
AI answer engine
Any AI product that answers questions in natural language instead of returning a list of links, such as ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok or Google's AI Overviews and AI Mode.
- 05
Prompt tracking
Running the same set of questions against AI engines on a schedule and recording whether and how a brand appears in each answer.
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Competitor mention tracking
Parsing the same tracked AI answers for named competitors, so a brand can see who is recommended instead of it.
- 07
Search grounding
An AI engine answering with live web search results as its source, rather than only its training data. Thosjod tracks Gemini with Google Search grounding enabled.
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Citation
A source an AI answer links to or credits. Being cited is one of the clearest signals of AI visibility.
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Structured data (schema.org / JSON-LD)
Machine-readable labels in a page's code that tell search and AI engines what the page is about, such as an organization, a product, or a set of FAQs.
- 10
llms.txt
A plain-text file at a site's root that summarises the site for AI assistants and links to its key pages.
Visitor identification and qualification.
- 01
Anonymous visitor
Someone browsing a website who has not filled in a form or logged in, so the business does not know who they are.
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Deanonymization
Identifying the company, and where possible the person, behind an anonymous website visit.
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Enrichment
Adding firmographic and contact data, such as company size, industry and role, to an identified visitor or lead.
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Identity resolution
Recognising the same visitor across multiple sessions and devices, so their history is kept together.
- 05
ICP (Ideal Customer Profile)
The description of the companies and buyers that are the best fit for a product, usually by industry, size, region and need.
- 06
ICP scoring
Scoring each visitor or lead against the ICP, so sales teams focus on the best-fit prospects first.
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Lead qualification
Deciding whether a lead is worth a sales conversation, based on fit and intent signals such as budget, timeline and use case.
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Lead routing
Automatically assigning each qualified lead to the right rep or team using rules, for example by region, company size or product line.
- 09
High-intent visitor
A visitor whose behaviour, such as viewing pricing or integration pages repeatedly, suggests they are actively evaluating a purchase.
AI agents and automation.
- 01
Conversational AI agent
Software that holds a natural-language conversation with website visitors to answer questions, qualify them or resolve support issues.
- 02
Grounded response
An AI answer restricted to an approved knowledge base, rather than generated freely from the model's general training.
- 03
RAG (Retrieval-Augmented Generation)
The technique behind grounded responses: the system retrieves relevant passages from approved sources and the AI answers only from them.
- 04
Hallucination
When an AI states something plausible but false. Grounding and human handoff are the standard defences.
- 05
Human handoff
Passing a conversation from an AI agent to a person when the agent has no grounded answer or the visitor asks for a human.
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Knowledge base
The pages, documents and files an AI agent is allowed to answer from.
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Knowledge gap
A question visitors keep asking that the knowledge base answers poorly or not at all.
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Playbook
An automation described in plain language, such as when a visitor does X, follow up with Y.
- 09
Social SDR
Automated sales-development outreach and replies on social channels, alongside email.
Measurement and pricing.
- 01
Revenue attribution
Connecting closed deals in the CRM back to the website conversations and visits that started them.
- 02
Chat-to-lead conversion
The share of conversations that produce a qualified lead.
- 03
Sentiment analysis
Scoring the tone of a conversation from negative to positive, to spot at-risk visitors and customers.
- 04
Usage credits
The unit Thosjod bills usage in: 1 credit per AI conversation turn, 2 per identified and enriched visitor, 3 per AI-visibility prompt check per engine, and 50 per full GEO/AEO audit.
What is the difference between GEO and AEO?
Both describe optimizing for AI-generated answers. GEO (Generative Engine Optimization) focuses on being found and cited by generative AI engines; AEO (Answer Engine Optimization) focuses on being quoted as the direct answer. In practice they use the same techniques.
Is AI visibility the same as SEO?
No. SEO measures how pages rank in search results; AI visibility measures whether AI assistants mention and recommend a brand in their answers. They share foundations such as clear content and structured data.
What does it mean for an AI answer to be grounded?
The answer is restricted to approved sources retrieved at the time of the question, instead of being generated from the model's general knowledge, which makes it traceable and far less likely to be wrong.
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