Guide
How to track your brand in AI answers
A practical method for measuring how ChatGPT, Gemini, Perplexity and other AI assistants talk about your brand, and what to do about it.
Why it matters
Buyers now ask AI first.
More buyers research by asking an AI assistant a question instead of searching and clicking through results. If the answer recommends a competitor and never mentions you, you lose the buyer before they ever reach your website, and you cannot see it happening in your analytics.
Tracking AI visibility means asking the same questions your buyers ask, on the engines they use, on a regular schedule, and recording whether you appear.
Step by step
Six steps to a tracking programme.
- 01
Write the prompts your buyers ask
Start with 10 to 20 real questions across the funnel: category questions ("best tool for…"), comparison questions ("X vs Y"), and problem questions ("how do I…"). Use your sales team's call notes and your site search terms as sources.
- 02
Pick the engines that matter
ChatGPT and Gemini are a sensible starting pair. Add Perplexity, Claude, Copilot, Grok or Google's AI Overviews when your buyers use them.
- 03
Name your competitors
List the three to five brands that appear alongside you most often, so every answer is checked for them too.
- 04
Check on a schedule
AI answers change as models and the web change. Weekly checks show trends; daily checks catch fast shifts in competitive categories.
- 05
Record more than yes or no
Note whether you were mentioned, where in the answer, how you were described, which competitors appeared, and which sources the engine cited.
- 06
Turn gaps into fixes
When you are missing, look at what the answer cites and what your own pages lack, then fix the content, structure and third-party presence behind it.
What to fix when you are missing
Common causes and fixes.
- 01
Your pages don't answer the question directly
Add a clear, quotable answer near the top of the relevant page, then the detail.
- 02
Engines can't tell what your company does
Use one consistent definition of your product everywhere, and add Organization and product structured data.
- 03
Your FAQs aren't machine-readable
Mark FAQ sections up with FAQPage structured data.
- 04
Competitors are cited from third-party sites
Earn mentions on the review sites, directories and publications the engines already cite.
- 05
AI crawlers can't reach your content
Check that robots.txt allows the AI crawlers you want to be cited by.
How Thosjod helps
Tracking built into your lead engine.
Thosjod runs your prompts against live AI engines on a schedule, including Gemini with Google Search grounding so results reflect real, current answers, and parses each answer for your brand and your competitors. Its rule-based GEO/AEO audit then ties every lost point to the specific page and issue to fix. (AI Visibility & GEO/AEO)
How many prompts should I track?
Start with 10 to 20 that cover category, comparison and problem questions, then add more as you learn which ones drive decisions in your market.
Why do AI answers change from one check to the next?
Models are updated, and engines with web search pull in new sources, so the same question can get a different answer over time. That is why tracking on a schedule matters more than a one-off check.
Can I check my AI visibility for free?
Yes. The free AI Visibility Audit runs a small set of real prompts against live Gemini and shows whether your brand is mentioned. (AI Visibility Audit (Free Tool))
Give your website a voice
worth talking to.
Book a 20-minute walkthrough and see Thosjod identify, qualify, and route a real visitor session live.
Book a Demo